About Me
Working in different fields and professions gave me versatility and helped me develop better solutions to complex problems.
Whether it’s about reducing the registration form abandonment rate on a game of chance platform with UX design or applying a pleasant look & feel in Product Design, I create designs and user experiences that work.
Experience
Mar 2021 – Present (Hybrid)
Consultant UX Designer – Systems Limited
- Collaborated with stakeholders to develop cutting-edge and user-friendly interfaces, managing web and interactive communication projects from inception to successful launch.
- Played a key role in UX design, managing information architecture, and conducting heuristic analysis, while
actively participating in RFP and SOW reviews, prioritizing features with the development and product
teams, and ensuring stakeholder sign-off.
Coordinated closely with cross-functional teams to gather requirements and deliver necessary design elements, incorporating user research insights into feature solutions. - Led the formation of experience design to user interface, overseeing the entire process from concept to completion, including creating visual mockups, and interactive prototypes, and conducting interviews for internal teams and users.
Dec 2019 – Feb 2021, Islamabad, Pakistan
Switch Solutions - Lead UX Designer
- Collaborated with product managers and engineers to prioritize the product roadmap, ensuring an optimal customer experience and addressing pain points within the team and stakeholders.
- Developed a component library to streamline collaboration with developers and establish the product’s brand identity.
- Managed a design team, implementing short- and long-term strategies, and worked across various products and services, presenting designs to senior stakeholders and closely coordinating with Optimization & Analysis teams.
Dec 2018 – Nov 2019, Islamabad, Pakistan
JIDDIT - UX/UI Designer
- Facilitated workshops and engaged with stakeholders to gather requirements and clarify their design preferences.
- Designed for both web and mobile platforms, incorporating user research and testing, and collaborated closely with developers on implementation.
- Established a cohesive brand system, aligning design with growth strategy, and architecture of a scalable UI design system that reduced Engineering costs for customizing the insurance quoting engine across carriers.
Nov 2015 – Aug 2016, Islamabad, Pakistan
Mamango - Product Development Manager
- Led the entire product life cycle, prioritizing requirements and aligning product vision with senior management to deliver successful outcomes.
- Exercised independent judgment in project management, overseeing prioritization, planning, and progress tracking for development projects.
- Collaborated with internal stakeholders, including Senior and Product Management teams, Operations, and cross-functional departments, ensuring business solutions met specified objectives. Managed and directed a team of designers and software developers, evaluating performance and defining growth plans.
Dec 2013 – Oct 2015, Islamabad, Pakistan
Zigron - UX/UI Designer & Front End Developer
- Developed high-end websites and web applications, ensuring effective functionality and adherence to design guidelines, from initial references such as sitemaps and wireframes.
- Maintained and optimized complex websites and applications, overseeing smooth operations and addressing maintenance and content requests while planning for future enhancements.
- Collaborated with development teams and internal/external designers to create tailored digital experiences, translating ideas into practical wireframes, user task-flow diagrams, interactive prototypes, and design specifications.
Dec 2013 – Oct 2015, Islamabad, Pakistan
Zigron - UX/UI Designer & Front End Developer
- Developed high-end websites and web applications, ensuring effective functionality and adherence to design guidelines, from initial references such as sitemaps and wireframes.
- Maintained and optimized complex websites and applications, overseeing smooth operations and addressing maintenance and content requests while planning for future enhancements.
- Collaborated with development teams and internal/external designers to create tailored digital experiences, translating ideas into practical wireframes, user task-flow diagrams, interactive prototypes, and design specifications.